How to Sell Food on Zomato: A Savory Guide to Success

In the bustling streets of India, where the aroma of spices and the sizzle of tandoors fill the air, a digital revolution is simmering in the kitchens of aspiring chefs and seasoned restaurateurs alike. The question on everyone’s lips is not just “What’s for dinner?” but “How to sell food on Zomato?” As the appetite for online food delivery grows, the culinary entrepreneurs of India are turning to Zomato to dish out their delectable creations to a hungry populace.

The Recipe for Online Success

Imagine you’re a master chef, your kitchen brimming with secret recipes passed down through generations. Now, you’re ready to share your culinary art with the world or the subcontinent. But where do you begin? The answer is as clear as the broth in your signature soup: Zomato.

Understanding Zomato’s Menu of Services

Zomato, a titan in the food delivery arena, is not just a platform; it’s a gateway to gastronomic glory. With a presence in over 24 countries, Zomato has become the go-to for foodies seeking various options. But it’s not just about being listed; it’s about standing out in a crowded market where everyone is vying for a piece of the pie—or, should we say, a slice of the naan?

How to Sell Food on Zomato:

Selling on Zomato, a leading food delivery platform, involves steps to help restaurants and food businesses increase their reach and maximize their return on investment. Here’s a step-by-step guide on how to sell on Zomato:

Step 1: Complete the Registration

The first step to selling on Zomato is to get your restaurant or food business listed on the platform. You can do this by dropping an inquiry on the company page. A salesperson from Zomato will then connect with you to discuss your expectations regarding the contract terms, cost, and orders. Once these terms are agreed upon, your documents will be reviewed. The entire process takes about a week.

Step 2: Understand the Commission

Zomato charges a commission for its services. Understanding these charges and factor them into your pricing strategy is important.

Step 3: Claim Your Establishment

If your restaurant is listed on Zomato, you can claim it by accessing the restaurant registration page and completing the necessary procedures.

Step 4: Manage Your Business Through the Zomato Business App

Once your restaurant is authorized, you can manage it from your phone using the Zomato Business app. This app lets you get real-time alerts and customer reviews, respond to criticism and comments, maintain and update information, offer promotions, share your menus, and advertise restaurant activities.

Step 5: Leverage the Perks of Being a Zomato Restaurant Partner

Being a Zomato restaurant partner comes with several benefits. Zomato provides a network for eateries to boost their awareness and presence. It also offers a seamless and rapid delivery service, which can help increase sales and earnings.

Step 6: Register Your Documents

Whether selling a restaurant or homemade food, you must register with the necessary documents on Zomato.

Remember, registering your online food business with a food aggregator like Zomato is crucial to grow and beat the competition as a food business operator.

Benefits of Registering a Restaurant on Zomato:

Registering a restaurant on Zomato comes with several benefits:

  • Greater Reach: Zomato provides a network for eateries to boost their awareness and presence among a large target group. Through the service, consumers frequently discover new venues and dining experiences.
  • Increased Sales and Earnings: Consumers often prefer ordering at home, and Zomato provides a seamless and rapid delivery service. Enrolling with Zomato can help restaurants increase their sales and, as a result, their earnings.
  • Time and Cost Savings: Zomato handles the collection of orders and ensures timely delivery, allowing the restaurant to save time and focus on other aspects of its business.
  • Online Ordering and Delivery: Zomato’s platform facilitates online ordering and delivery, making it easier for customers to access your restaurant’s offerings.
  • Customer Engagement: The Zomato Business app allows restaurants to get real-time alerts and customer reviews, respond to criticism and comments, maintain and update information, offer promotions, share menus, and advertise restaurant activities.
  • Increased Visibility: Zomato has a massive user base in India, with millions of users browsing the platform daily to discover new restaurants and order food online. Registering your restaurant on Zomato can increase your visibility and reach a wider audience.

Requirements for Registering a Restaurant on Zomato:

To register a restaurant on Zomato, you need to follow these steps and meet the following requirements:

  • Business Registration: Your restaurant should be deemed a business entity in India. It could be a Private Limited Registration, Partnership, or LLP Registration.
  • FSSAI Registration or LicenseDepending on your business turnover or size and nature, you need an FSSAI Registration or License.
  • Shop Act License and GST Registration: These are required to operate a business in India.
  • Add Your Restaurant to Zomato: Visit the Add Restaurant Link on Zomato’s website and fill in the registration form with your restaurant name, phone number, city, etc. Then click on “Add Restaurant” to add your restaurant to the Zomato Listing.
  • Document Submission: A Zomato executive will visit and collect documents such as PAN Card, Aadhar card, and Copy of FSSAI registration and take pictures of the restaurant.
  • Claim Your Restaurant: If your restaurant is listed on Zomato, you can claim it by visiting the restaurant registration page and completing the necessary procedures.
  • Manage Your Business Through the Zomato Business App: Once your restaurant is authorized, you can use the Zomato Business app from your phone. This app lets you get real-time alerts and customer reviews, respond to criticism and comments, maintain and update information, offer promotions, share your menus, and advertise restaurant activities.

Remember, the entire process of getting your restaurant listed on Zomato takes about a week.

Frequently Asked Questions:

Is it difficult to get started on Zomato?

 Not at all! With the right documents and a pinch of patience, you can set up your Zomato listing faster than you can say “biryani.”

How important are customer reviews?

As important as the spice in a curry. Reviews can make or break your reputation, so always strive for five-star service.

Can I sell homemade food on Zomato?

Absolutely! Whether you’re a restaurant or a home chef, Zomato is your stage to showcase your culinary talents.

The Bottom Line:

In conclusion, selling food on Zomato in India is like crafting the perfect thali: it requires a balance of flavours, a touch of spice, and the ability to leave your customers craving more. With this guide, you’re well on your way to becoming a sensation in India’s online food marketplace. Bon appétit, or as we say in India, “Kripya bhojan ka aanand lijiye!”