Is Plum a Good Brand? An In-Depth Look

When it comes to skincare and beauty products, the question of a brand’s reliability and effectiveness is crucial. Plum, a brand that has garnered attention in the beauty world, is no exception. Is Plum a good brand? Let’s delve into the depths of this question, analyzing various aspects of Plum’s offerings.

Product Quality and Effectiveness:

Plum’s product range, especially popular items like the Green Tea Day Light Sunscreen Gel and the Grape Seed & Sea Buckthorn Mild Foam Scrub, has received positive reviews for their formulation and results. The sunscreen, for instance, is a hit among those with oily skin, offering a light texture and no white cast, albeit with older UV filters.

Similarly, their Grape Seed & Sea Buckthorn Glow Restore Facial Oil praised for its unique blend of oils, combats dryness and restored skin glow without leaving a greasy residue.

Ingredients and Philosophy

One of Plum’s most commendable aspects is its ingredient list and brand philosophy. Founded by a Chemical Engineer in 2013, Plum prides itself on being free of harsh chemicals like Propylene Glycol, Parabens, and Phthalates. Their stance against fairness and skin whitening creams, emphasizing natural and healthy skin, also sets a positive tone for the brand.

Customer Experience and Reviews

The customer experience with Plum seems largely positive. Reviews often highlight the effectiveness of products in addressing specific skin concerns without causing breakouts, although they may not be preventive against acne. The brand has also been noted for its good moisturizers, such as the Plum Green Tea Mattifying Moisturizer and the Grape Seed and Sea Buckthorn Nurturance Night Cream, which are recommended for sensitive, normal, dry, and combination skin types.

Environmental Consciousness and Ethics

Plum, an Indian beauty and skincare brand, has made significant strides in environmental consciousness and ethical practices. Since its inception in 2013, Plum has positioned itself as a 100% vegan, cruelty-free, and toxin-free brand, reflecting a deep commitment to ethical values and environmental sustainability.

The brand’s commitment to sustainability is evident in its packaging and product development approach. Plum uses recyclable packaging materials, avoiding non-recyclable plastics such as PVC, ABS, and SAN. This initiative reflects their awareness of the ecological footprint of their business operations and their efforts to minimize it.

Moreover, Plum has embraced a broader mission of contributing positively to the environment and society. They have launched campaigns and initiatives like the #Empties4Good campaign, encouraging consumers to recycle their Plum packaging. As part of their commitment to social responsibility, the company donates 1% of its annual revenue to support environmental causes.

These efforts by Plum are part of a larger movement in the beauty industry towards sustainability and ethical practices. The brand’s approach aligns with the growing consumer demand for products that are not only effective but also environmentally friendly and socially responsible. Plum’s initiatives and commitment to clean, vegan beauty have positioned it as a brand that cares deeply about the health of its customers, animals, and the planet.

Online Presence and Accessibility:

Plum, renowned as India’s exclusive online beauty brand, has a user-friendly website,, offering a comprehensive range of products. 

The site is designed for easy navigation, allowing customers to select products based on skin type (such as oily, sensitive), product type (like cleansers, scrubs, toners), or specific ranges (including ‘Hello Aloe’, ‘Green Tea’, and more). Key website features include:

  • Free shipping.
  • A 100% money-back guarantee.
  • Acceptance of popular payment methods.
  • 48-hour delivery to major cities in India.

Plum’s commitment to the environment is evident in their policy against animal testing and their use of recyclable packaging materials.

Price Point and Value

As a brand, Plum positions itself in a moderately affordable price range, making it accessible to a broad spectrum of customers. The brand’s pricing strategy is often lauded for its balance between affordability and quality, especially considering its products’ natural and safe ingredients. 

For instance, the Grape Seed & Sea Buckthorn Renaissance Face Mask is priced at INR 425 for a 75 gm tube, which is considered good value for money given its effectiveness and a shelf life of 24 months​​.

The products are pocket-friendly and compete well with higher-priced brands in terms of ingredient quality and effectiveness. Comparing Plum Goodness with other popular brands, it’s evident that Plum’s products like Green Tea Toner and Grape Seed & Sea Buckthorn Light Stay Day Cream fall in a more economical range (INR 390-550) compared to similar products from brands like The Body Shop and Kiehl’s, whose products can range upwards of INR 475​.

Moreover, Plum Goodness frequently discounts their products, making them even more affordable. For example, a Vitamin C Glow Boosting CTSM Combo, originally priced at INR 2,140, can be found discounted to INR 1,284, and a 15% Vitamin C Face Serum with Mandarin, usually priced at INR 550, is often available for INR 467.

Frequently Asked Questions:

Are Plum products suitable for all skin types?

Yes, Plum offers products for various skin types, including oily, dry, and sensitive skin.

Is Plum environmentally friendly?

Absolutely! Plum is committed to being eco-friendly, avoiding animal testing, and using recyclable materials.

Can I buy Plum products in stores?

Plum is predominantly an online brand, with their complete range available on their official website and other online platforms.

Conclusion: Is Plum a Good Brand?

In conclusion, Plum stands out as a brand that balances quality, ethical practices, and environmental consciousness. With products tailored for various skin needs and a strong online presence, it’s a brand worth exploring for those seeking natural and effective skincare solutions.